BOOM Marketing Blog

Marketing Insights for Local Business

Three Crucial Elements of Direct Response Marketing

In my experience with direct mail marketing there are three major elements that determine the success of a direct mail campaign: the audience, the creative and the offer.   Understanding how to communicate your marketing message in these three areas gets you a step...

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How to Save Money in Direct Mail Marketing

Direct mail marketing can be a very effective way for small businesses to get in front of their ideal customer. It has been tested that the physical nature of mail improves retention and brand recognition and of course offers some very effective targeting choices.  ...

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Don’t Worry About the Competition

This morning I drove by two donut shops right next to each other on the same side of the stret and all. One shop is a local, one location only, donut shop. The other one is a Dunkin Donuts so it’s a franchise which is technically locally owned but obviously part of a...

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How to Save on Direct Mail Marketing – Guide to DIY Mail

Putting together a direct mail marketing campaign yourself is not rocket science and it can save you money while allowing you to find new customers. Here are the steps you need to follow to decide if this is for you and how to do it. Although it’s not good for my...

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Are You Missing Your Ideal Customer?

Promoting your product or service to the wrong person is both expensive and frustrating. Clarify who your ideal customer is so your marketing can be as productive as possible. ​ One of the most important aspects in your marketing efforts will be defining your customer...

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The Worst Number in Small Business Marketing

I have talked to a lot of small business owners that have used a specific marketing message, an advertising medium or a certain way of marketing their business that works well...for a while. Then it stops “working”. ​What then?... On the other hand other business...

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