How to Save Money in Direct Mail Marketing

How to Save Money in Direct Mail Marketing

Direct mail marketing can be a very effective way for small businesses to get in front of their ideal customer. It has been tested that the physical nature of mail improves retention and brand recognition and of course offers some very effective targeting choices.  ...
Don’t Worry About the Competition

Don’t Worry About the Competition

This morning I drove by two donut shops right next to each other on the same side of the stret and all. One shop is a local, one location only, donut shop. The other one is a Dunkin Donuts so it’s a franchise which is technically locally owned but obviously part of a...
Are You Missing Your Ideal Customer?

Are You Missing Your Ideal Customer?

Promoting your product or service to the wrong person is both expensive and frustrating. Clarify who your ideal customer is so your marketing can be as productive as possible. ​ One of the most important aspects in your marketing efforts will be defining your customer...